The Brass Tap Rebrand

The main goal for the 'The Brass Tap' menu rebrand was for it to have a more interactive feel for the customer. The way I did this was placing the menu on a clip board to give the patron the feeling he/she was a scientist. Molecule structures can be seen on the top of each page to carry the theme across the menu.The coasters were also meant resemble elements on the periodic table with a little bit bar of humor.